Startups often make the mistake of treating VivaTech as a last-minute fundraising opportunity rather than a strategic milestone in a longer investor relations process. Approaching potential investors for the first time at the event itself is a common error: by then, many meaningful conversations have already been initiated weeks or months in advance. The key is to begin outreach long before the conference, using pre-VivaTech networking events, warm introductions, and tailored communications to secure meetings. A poorly prepared pitch, lacking a clear value proposition, validated traction metrics, and a realistic financial plan, will fail to convince. Founders who wait until the event to refine their deck or who neglect to research attending funds and their investment theses often find themselves overlooked. Another pitfall is engaging investors too early, before the startup has sufficient proof of concept or market validation, which can damage credibility. Success at VivaTech requires meticulous preparation: segmenting target investors, rehearsing concise pitches, and planning follow-ups in real time. Ultimately, the event should accelerate an existing fundraising process, not launch one from a standstill.

L’article Financer sa startup : à VivaTech, les erreurs à éviter pour ne pas s’y prendre trop tard est apparu en premier sur Maddyness - Le média pour comprendre l'économie de demain.