Two former McKinsey consultants have launched a new venture aimed at helping corporate leaders anticipate and navigate reputation crises. Their firm, Reputation Insights, uses data analytics and scenario planning to identify potential vulnerabilities before they escalate into full-blown public relations disasters.

The founders, who spent years advising major corporations at the consultancy, observed that many companies remain reactive rather than proactive in managing reputation risk. Their service combines media monitoring, stakeholder sentiment analysis, and simulation exercises to prepare executive teams for high-pressure situations. Early clients reportedly include several CAC 40 companies and international firms in regulated sectors.

"Most reputation crises are predictable, yet few leaders have the tools to see them coming," one founder stated. The approach focuses on translating early warning signals into actionable strategic decisions, moving beyond traditional crisis communication to embed resilience into corporate governance.

This initiative reflects a growing market for specialized risk advisory services, particularly as social media and activist investors increase the speed and impact of reputation threats. The venture is self-funded initially, with plans to scale based on demonstrated reductions in crisis severity and recovery time for clients.

L’article Deux anciens de McKinsey veulent aider les dirigeants à anticiper les crises de réputation est apparu en premier sur Maddyness - Le média pour comprendre l'économie de demain.