Devialet s’offre le pilote de F1 Isack Hadjar
法国高端音响品牌帝瓦雷（Devialet）近日宣布与F1新星、红牛青年车队车手伊萨克·哈贾尔（Isack Hadjar）达成合作伙伴关系。这位19岁的法国车手将担任品牌大使，双方合作旨在融合尖端声学技术与赛车运动所代表的高性能与精准精神。
哈贾尔目前效力于F1红牛二队，是备受瞩目的年轻车手之一。帝瓦雷联合创始人兼首席执行官弗兰克·勒布（Franck Lebouch）表示，此次合作基于双方对“卓越工程、技术创新和突破极限”的共同追求。哈贾尔本人则称，帝瓦雷产品所体现的“精准与激情”与赛车世界高度契合。
此次签约是帝瓦雷拓展品牌影响力、强化其“科技奢侈品”定位的战略举措之一。通过联姻F1这一顶级赛事，帝瓦雷意图向更广泛的受众传递其品牌核心价值——将卓越工程转化为极致用户体验。
Devialet Signs Formula 1 Driver Isack Hadjar as Ambassador
French high-end audio company Devialet has announced a partnership with rising Formula 1 talent Isack Hadjar. The 19-year-old French driver, currently a Red Bull Racing reserve and contender in the FIA Formula 2 Championship, will serve as a brand ambassador.
This strategic move aligns Devialet with the elite, high-performance world of F1, aiming to enhance its luxury brand image and reach a global audience. Hadjar, noted for his technical precision and competitive drive, embodies the innovation and acoustic excellence Devialet promotes. The collaboration will include joint appearances, content creation, and integration of Devialet's audio technology into Hadjar's racing and media ecosystem.
Financial terms were not disclosed. For Devialet, this marks a significant investment in sports marketing, leveraging Hadjar's growing profile as he progresses toward a full-time F1 seat. The partnership underscores the brand's ambition to expand beyond traditional audio circles into luxury lifestyle and performance-oriented domains.
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