Mariam Hakobyan’s path to founding Softr wasn’t driven by no-code evangelism but by an experienced software engineer’s frustration. Over a decade building digital products and leading technical teams, she grew weary of the entrenched inefficiencies of traditional coding: protracted development cycles, heavy maintenance, and the constant friction between business needs and engineering capacity. This “lassitude d’ingénieure” pushed her to rethink how software gets built.

By the time she co-founded Softr in 2019, Hakobyan had already spent years as a CTO and product leader, noticing that the same repetitive scaffolding consumed most of her teams’ time. She saw that many internal tools, client portals, and marketplaces could be assembled from existing data sources if a platform removed the complexity of code. Softr emerged as that platform—a no-code solution enabling anyone to turn Airtable or Google Sheets data into functional, modern web apps without writing a single line of code. Users drag and drop building blocks like lists, kanban boards, maps, and authentication gates to create everything from membership sites to inventory dashboards.

The approach flips the traditional software development model. Instead of starting with engineers, Softr empowers domain experts—marketers, founders, operations managers—to prototype and deploy applications themselves. This, Hakobyan argues, is not about devaluing developers but about freeing them from routine backend tasks so they can focus on complex, differentiated work. By 2026, her vision of a tool-agnostic layer that connects to any data source and handles logic, permissions, and design has attracted over a hundred thousand users and a growing ecosystem of agencies building no-code solutions for enterprises.

Hakobyan’s background gives her credibility in an often-hyped space. A former competitive programmer who earned a Master’s in computer science, she coded for years before transitioning to leadership. At Softr, she insists on robustness and scalability—the platform regularly handles apps with millions of records. Her stance is pragmatic: the goal isn’t to eliminate code but to drastically reduce the time and expertise needed to build the 80% of software that is fundamentally standard. Softr’s roadmap includes AI-assisted generation, visual logic builders, and deeper integrations, all aimed at making software creation accessible to more people while keeping engineers in control where it matters most.

Parmi les entrepreneurs et entrepreneuses marquant en 2026, nous avons retenu la fondatrice de Softr,  Mariam Hakobyan qui n’est pas entrée dans le no-code par idéologie, mais par lassitude d’ingénieure. Avant de cofonder Softr, elle a passé plus d’une décennie à construire des produits logiciels, puis à diriger des équipes techniques. Elle constate que d’une …

L’article Mariam HAKOBYAN, du code au no-code, une autre idée du logiciel est apparu en premier sur FW.MEDIA.