European tech has matured to the point where capital and success are no longer scarce, yet the fight for talent remains fierce. That is the premise behind “Built in Europe,” a campaign from Balderton Capital that unites more than 100 of the continent’s most influential tech founders and executives. The initiative seeks to market European startups as premier career opportunities, countering the long-standing draw of Silicon Valley and Big Tech, and addressing the ecosystem’s most critical bottleneck: attracting top-tier human capital.

Launched with the backing of over a hundred emblematic figures from Europe’s startup landscape, the campaign aims to shift perceptions and position homegrown companies as engines of innovation, growth, and impact. By leveraging the collective influence of well-known entrepreneurs, “Built in Europe” will amplify success stories and create a compelling narrative for engineers, designers, and business leaders who might otherwise be lured abroad or to large corporations. While specific rollout plans and participant names were not fully detailed at launch, the sheer scale of the coalition signals a coordinated, industry-wide push to close the talent gap that has long constrained European tech’s potential.

L’écosystème technologique européen ne manque plus de capitaux, ni même de succès. Il lui reste toutefois une bataille essentielle à gagner, celle des talents. C’est autour de cet enjeu que Balderton Capital lance « Built in Europe », une campagne réunissant plus de cent fondateurs et dirigeants parmi les plus emblématiques de la tech européenne, …

L’article Avec « Built in Europe », une centaine d’entrepreneurs veut attirer les talents vers les startups européennes est apparu en premier sur FW.MEDIA.