L’Australie veut remettre le graphe social au cœur des réseaux sociaux
澳大利亚政府正推动一项新规，要求社交平台向16岁以上用户提供一种“仅限已关注账号”的信息流。该计划名为“My Feed, My Way”，表面上是为了加强保护，但实际上直接触及 TikTok、Instagram 和 Facebook 等平台的核心商业模式——算法推荐流。
这项倡议的重点，是把“社交图谱”重新放回社交网络的中心：用户看到的内容应优先来自自己主动选择关注的人，而不是由平台算法不断推送的陌生内容。对平台而言，这意味着推荐机制不再是默认入口，用户将获得一个更接近传统关注流的选项。
从政策意图看，澳大利亚政府希望借此减少算法驱动内容对青少年的影响，并提升用户对信息流的控制权；但从产业角度看，这也可能削弱依赖推荐分发的增长逻辑，尤其是 TikTok、Instagram 和 Facebook 这类高度依赖算法来提升停留时长和内容消费的平台。
The Australian government wants to require social networks to offer users over 16 a feed limited to accounts they have explicitly chosen to follow. Framed as a protection measure, the initiative — called “My Feed, My Way” — would effectively challenge the core recommendation-driven model used by platforms such as TikTok, Instagram and Facebook.
At stake is the return of the social graph, meaning a feed built primarily from people and accounts a user has already selected, rather than algorithmic recommendations. The proposal would give users a more controlled, follow-based experience and reduce the dominance of recommendation systems that currently shape what people see on major platforms.
The move signals a broader regulatory push in Australia to curb the influence of algorithmic feeds, especially for younger users, and to re-center social networks around intentional connections rather than automated content discovery.
Le gouvernement australien veut désormais obliger les réseaux sociaux à proposer aux utilisateurs de plus de 16 ans un fil limité aux comptes qu’ils ont choisi de suivre. Présentée comme une mesure de protection, l’initiative « My Feed, My Way » intervient surtout au cœur du modèle de TikTok, Instagram ou Facebook : la recommandation …
L’article L’Australie veut remettre le graphe social au cœur des réseaux sociaux est apparu en premier sur FW.MEDIA.
Australia’s government proposes requiring social platforms to offer users 16+ a “My Feed, My Way” option: a limited feed based only on followed accounts, aiming to reduce algorithmic recommendation influence—reshaping how engagement-driven ranking works.
Australian Government — proposes regulation for social media feed controls, Australia.
TikTok — short-video platform using recommendation algorithms, based in the US/China (global operations).
Instagram (Meta) — social photo/video app with algorithmic feeds, based in the US.
Facebook (Meta) — social network with ranking/recommendations, based in the US.
[Strongly track] — could become a template for broader EU/US-style “feed transparency/control” regulation affecting major platforms’ core product mechanics.